NEW BALANCE

The History of New Balance

New Balance was founded in the United States more than 110 years ago, in 1906, thanks to a question that was as simple as it was revolutionary: why not create shoes that facilitate the natural movement of the foot, guiding the stride and improving support? And that's exactly how these decidedly distinctive shoes were born, featuring the now famous slightly rounded sole and an understated, versatile design. As if that were not enough, the materials used will ensure you comfort and freshness, even after long walks. Thanks to all these features, this brand has become one of the most beloved - and purchased - all over the world. One of New Balance's distinguishing features is its commitment to producing high-quality footwear. All New Balance shoes are manufactured in the United States or Europe, unlike many other brands that have moved their production to low-cost countries such as China. This commitment to quality is also reflected in the variety of sizes and widths available for New Balance shoes, making them a popular choice for people with different sized feet.

The perfect blend of functionality and charm

As you may have noticed, this brand offers a lot of shoe styles. The great comfort of these shoes will make you want to wear them all day long, and with a few tricks, you will be able to do so comfortably.In fact, the understated design characteristic of this brand is very easy to match. You will be able to wear these shoes during a nice walk in the park, but also at the office or even in the evening, for a casual outing with friends: the trick is to play properly with the accessories, and to choose the right color combinations. If you want to wear your new New Balance sneakers at the office as well, we recommend opting for a classic outfit consisting of pants and shirt. To give the outfit an original twist you could play with color contrasts: for example, with black pants, you can wear a blouse or shirt in white, teal or light blue. Of course, for this outfit models of shoes without special decorations are very suitable, preferably in black. If, on the other hand, you are looking for a look more suitable for your walks in the park, opt for a comfortable pair of denim shorts, shoes with rounded soles in the color you prefer, and a simple breathable cotton T-shirt: your look will be simple and comfortable, very suitable for the occasion.

The style you desire

The brand uses cutting-edge materials and a simple yet trendy and youthful design. New Balance 2002R sneakers are perfect with a tracksuit. They will provide you with optimal walking and perfect foot support to the ground. As for the colors, it's all a matter of taste. You can opt for easy-to-match hues or bright, cheerful shades. In addition to wearing them for sports, these New Balance 2002R sneakers are perfect for leisure, when you feel like wearing comfortable and practical clothes. Distinguished by the distinctive logo on the side, these New Balance 2002R sneakers have an unmistakable feature: the eye-catching and vibrant white color. In addition to monochrome models, you can opt for New Balance sneakers with vibrant color combinations, perfect if you love to get noticed. Iconic in style, shape and color the New Balance 574, 997 and 237 collections are ideal for those who want to create their own outfit with iconic style! New Balance running shoes, are brightly colored footwear made to ensure the best performance at all levels. The models of New Balance running shoe collections, including the principals New Balance 1080, Solvi and Hierro adapt to the different needs of runners by ensuring comfort, responsiveness and cushioning. With your New Balance sneakers on your feet, you'll never stop! Color and quality signed by the brand that for over 100 years has been designing products that accompany us every day with comfort and style. The New Balance 574 shoe helped redefine the very essence of the running sneaker. Born in 1988, the New Balance 574 sneaker became a symbol of creativity and originality, and 30 years later, it still lays down the law. Now available with ENCAP technology and with an EVA midsole and heel for added cushioning, mesh upper, with inserts or completely in suede. The New Balance running collection is designed to give you great performance and cutting-edge technologies: Fresh Foam for softness and comfort, FantomFit for a perfect, ultralight fit. Made by blending modern and classic styles for a unique design are the New Balance 997, New Balance 997H and New Balance 997S sneakers. The shoe of the moment is undoubtedly the New Balance 550 sneakers, and credit is due to the wise revival work put together by the brand and Aimé Leon Dore. The duo managed to bring back into vogue a silhouette that had not seen the light of day since 1989, turning it into the it-shoe to absolutely have within one's sneaker rotation. The 550 low top sneaker, originally designed for the basketball world, keeps its retro look intact rendered thanks to the unique overlay of white leather, suede and colored layers that interlock with the midsole. Along with the shoe's numbering, located in the forefoot area, the side "N," tongue and outsole are also colored in the three different colorways offered by New Balance.

Comfortable that you'll feel like you're walking on a cloud

In addition, New Balance has a strong commitment to sustainability and corporate social responsibility. The company has set ambitious goals to reduce greenhouse gas emissions, use sustainable materials, and improve conditions for workers in the supply chain. In summary, New Balance is a sportswear and footwear brand with a long history of producing high-quality products. Through its commitment to sustainability and corporate social responsibility, New Balance has become a popular brand for those seeking high-quality, fashionable sports products.