ASICS

History of Asics

Asics is a sports footwear brand that was founded in 1949 in Japan with the aim of creating the best running shoes. Today Asics is an international brand, producing sports footwear, apparel and accessories for various disciplines, including running, tennis, volleyball, rugby, fitness and trail running. The company has always been committed to the research and development of high-quality products, using innovative materials and advanced technologies to ensure maximum performance for athletes. For example, Asics was the first company to introduce Gel technology, an innovation that revolutionized the world of running shoes by providing greater cushioning and comfort. Anima Sana In Corpore Sano: this is the motto of the great Japanese-born company Asics, so much so that it has become the acronym that gives the company its name. With this philosophy, Asics has been producing for more than sixty years sportswear items designed to support the athlete in every performance, from the professional to the amateur. Like Asics running shoes: high-quality footwear that optimally cushions impact, enabling excellent performance in all conditions.

Smart lifestyle through sport

The GEL-LYTE III OG sneaker is inspired by the famous Shibuya intersection in Tokyo. Repurposed with the original shape and construction that characterized it in the early 1990s, this sneaker celebrates the 30th anniversary of an iconic running shoe. Designed by Shigeyuki Mitsui in 1990, the GEL-LYTE III OG sneakers include a separate tongue applique, initially inspired by the GEL-LD RACER shoe. The sneakers are made from completely original materials, feature nylon mesh on the lower layers for optimal air circulation and a retro look. The Asics SportStyle collection, also includes the GEL-1130 sneakers, which provides the support you need for wherever your mind and body push you. Creative consultants from the Kiko Kostadinov Studio have updated its late-2000s look with materials from the GEL-TRAIL ATTACK 7 shoe. Reworked for everyday functionality, this design also features GEL technology cushioning and a trusstic support system. Overlapping layers of synthetic leather. The main upper material is designed for more than 20% recycled materials. Mesh underlays for breathability. The UB2 S GEL-1130 sneaker, on the other hand, pays homage to the GEL-1000 series. From the ASICS collection, one more sneaker that enhances your athletic walking performance is the GEL-CONTEND SL. This sneaker offers a supportive fit thanks to an internal buttress, while the GEL technology on the heel and AMPLIFOAM midsole allow your feet to stay comfortable and cushioned. The GEL-KAYANO range, with visible GEL technology, consists of in vogue sneakers with various garish color combinations and some enlarged striped appliqués. No matter how far you go, they will give you that extra energetic boost. The GEL-KAYANO sneakers create a stable stride by pushing you toward a balanced mindset. Equipped with a low-profile external buttress, this model of sneakers wraps around the foot while offering more support at the heel. The new shape of the sneakers' GEL technology ensures a fluid stride, allowing you to experience a softer stance without losing speed. The GEL-VENTURE 6 sneakers is a versatile choice for trail runners. Designed for runners who love the outdoors, this sneaker includes GEL technology that provides cushioning to improve shock absorption on challenging terrain. In addition, this model promotes efficient movement on trails thanks to the internal buttress, which improves stability and balance. The midsole helps reduce impact and increases rebound for an energetic response, while the ORTHOLITE insole provides an additional layer of cushioning to the footbed. The GEL-VENTURE 6 running sneaker also boasts a flexible feel and versatile look, complemented by advanced high-performance components that make it a recommended choice for trail adventurers. Live your sporting passion to the fullest