Reebok: vintage sneakers, classics models and sportswear

Reebok: an African name, a British story

Reebok takes its name from Afrikaans, the South African language: rehbock, meaning the African reedbuck — an animal known for agility, speed and endurance. No coincidence for a sports footwear brand. The story begins in 1895 in Great Britain, where Joseph William Foster founds a small family business specialising in spiked running shoes. A detail that says everything about the brand's original identity: performance first.

In 1924, Foster shoes were worn by British athletes at the Paris Olympic Games. In 1958, the founder's grandsons took over the company and renamed it Reebok, going on to conquer the American market and then the global one. In 1982, the Freestyle — the world's first aerobics shoe — and in 1989, the Pump — with an integrated inflatable air chamber in the upper — cemented Reebok's place among the industry's greats. Part of the Adidas AG group since 2006, the brand maintains a distinct identity with a focus on running, training and urban lifestyle.

Reebok models in the Faraone. catalogue

Reebok Premier Road Ultra

The Premier Road Ultra is the flagship model in Faraone.'s Reebok selection — available in men's, women's and unisex versions, starting from €160. Born as a daily road running shoe, it features a cushioning platform engineered to absorb impact on tarmac during long training sessions. The soft, enveloping upper combined with a balanced rubber outsole delivers a shoe that works equally well in the gym and on the street.

The colourway range is one of the widest in the catalogue: from classic black and grey to optical white, through violet, silver, beige and multicolour versions for those looking for a statement piece. The Ltd (Limited Edition) variants — available in multicolour and beige — feature selected materials and exclusive details that set them apart from the standard line. A versatile model, built for movement without compromising on style. Price: from €160.

Reebok Club C Ltd

The Club C is one of the most iconic silhouettes in Reebok's entire history. Launched in the 1980s as a tennis shoe for clay and hard courts, it has since become an absolute reference point for clean, minimalist aesthetics. The Club C Ltd leather version available at Faraone. is the premium limited-edition interpretation: full smooth leather upper, low-profile silhouette, discreet lateral branding.

Available in white and beige, the Club C Ltd pairs naturally with almost anything — denim, chinos, tailored trousers. It's the kind of sneaker that doesn't shout but gets noticed: the quality of the leather, the precise construction and the timeless silhouette speak for themselves. Price: €150–€180.

Reebok Hammer Pro Ltd

The Hammer Pro Ltd brings Reebok's basketball heritage into a limited-edition key. A bulkier, more substantial silhouette than the Club C, with an aesthetic that speaks to the contemporary taste for chunky sneakers with a genuine sporting legacy. Available in white and multicolour variants, the Hammer Pro Ltd is the choice for those who want a shoe with character — one that becomes the focal point of the outfit. Price: €140–€150.

Reebok men's, women's and unisex: sizes for everyone

The Reebok selection at Faraone. covers men's, women's and unisex sizing — the Premier Road Ultra in particular is offered in all three configurations, with a size range designed to fit a wide variety of feet without gender distinctions. The chosen colour palettes reflect both classic taste — black, white, grey, beige — and a more expressive direction for those looking to stand out.

Why choose Reebok

In a market where every brand offers reinterpretations of historic silhouettes, Reebok has the advantage of owning the originals. The Club C was born on the tennis court, the Premier Road Ultra carries the engineering of everyday road running, and the Hammer Pro comes from the basketball court. That technical credibility isn't built through marketing — it's accumulated over decades of real sporting use.

Compared to other lifestyle brands that borrow sports aesthetics without the roots to back them up, Reebok starts from the inside out: every model has an original function that justifies its form. The result is shoes that remain recognisable over time without becoming dated.

Buy Reebok at Faraone.

Faraone. offers a curated selection of Reebok men's, women's and unisex sneakers — Premier Road Ultra, Club C Ltd and Hammer Pro Ltd — chosen for their construction quality, stylistic relevance and availability in the most popular sizes. Fast shipping across Italy, straightforward returns, secure checkout.

The most popular Saucony collections

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