PREMIATA

The story of Premiata

Innovating the company while respecting family tradition. Since 1885, know-how has guided the evolution of the product. The finest workmanship, obsessive attention to detail, continuous development of shapes, experimentation with special treatments and finishes, technical research, the fine-tuning of new leathers, the continuous training of new workers: this is the very essence of the Premiata collection. The initial craftsmanship of the handmade has evolved over time with the use of the most modern technologies. Only one thing has never changed-and that is the quest for Made in Italy quality. "Inventing new paths is the result of a creative soul that values its own visions more than the reasons of the market." It is precisely this creative expression that makes Premiata unique and difficult to categorize.

Guaranteed comfort and quality

Premiata sneakers are true design objects that integrate avant-garde and minimalist expressiveness. Each Premiata sneaker is created with one goal in mind: to combine Premiata taste with the best technical features of sports shoes, among all, lightness. A trendy brand in the lifestyle world for men and women, an expression of avant-garde and freedom, Premiata sneakers are the ideal travel companions for those who want to stand out. Premiata sneakers are ideal for a sophisticated, practical urban style suitable for everyday life, the original design and attention to detail make them unique and very special. A shoe suitable for long walks, but also for the most extreme sports, with an exclusive design and unprecedented quality.

Premiata sneakers for women

Premiata sneakers for women indeed have several features that set them apart from those for men. These include applications, but also decorations and combination of different raw materials. These are gym shoes adaptable to any outfit, cleared through customs even in the most elegant clothing declinations. Premiata shoes go perfectly in an exquisitely casual and urban setting but also in the office or for formal occasions, such as paired with a suit. Colorful and incredibly trendy, these shoes, in one look make all the difference: women's Premiata Conny sneakers. Available in many different color variants, 22 to be precise, Conny sneakers are shoes that do not go unnoticed. On the upper, there are in fact colorful inserts and applications that make these shoes a unique and highly original model. The oversize sole gives those extra inches that are always nice, and it is full of writing and symbols. The upper features decorations with an extrovert and fun aesthetic, such as silver-colored applications, colorful feathers, studs and sequins. For those who make originality at all costs a lifestyle, there are the yellow and fuchsia versions with feathers, which are something extraordinarily creative, perfect for those who are not afraid to show their irreducible singularity. Designed for an audience that loves to live and dress differently, Premiata Conny sneakers, are beyond fashion. Impossible to say whether they are in or out, because they are so special that they elude any definition. Premiata Beth sneakers for women, are the signature Premiata success. Original and trendy, the Beths are shoes with a prominent sole, allowing you to gain a few extra inches without sacrificing comfort. The profile of the maxi sole is personalized with the brand's logo and many colorful designs. The upper, made of high-quality leather, is available in different colors, ranging from classic black to silver. Comfortable and eye-catching, these women's sneakers are the best way to complete any look by making it young and cool. Plus, they are super comfortable, so they can be worn every day, from morning till night. For work or study, travel or leisure outings, these are always the ideal shoes.

Premiata sneakers for men

Men's Premiata sneakers take a simpler approach, with well-defined rules. It is a basic footwear, adaptable to any kind of casual look. Currently, in fact, Premiata sneakers for men, are cleared through customs in any environment, especially if they are exclusive models with applications and materials with excellent finishing. The Premiata Lander sneakers for men, are definitely unconventional sneakers, designed for those who are looking for a sporty shoe with an elegant look and a very special touch of uniqueness and extremism. Running-inspired, these shoes from Premiata are made from high-quality Italian materials, with a mix of suede, nylon and genuine leather. Some of the leather models, for example, have some small dissimilarities in the upper, which do not represent a lack of care; on the contrary, these details emphasize the treatment and use of extremely natural materials, which increase the overall elegance of the product. Premiata Mase sneakers for men, are ideal for everyday wear. Showy without being excessive; Premiata Mase sneakers for men, are the epitome of comfort. The upper is made of high-quality fabric with noble leather inserts, both regular and suede. Some details are inserted by hand, as in old-fashioned craftsmanship. Thanks to the combination of leather and fabric, the fit is soft and comfortable. Premiata sneakers for men, is already born with certain rules: practical, strong, stretchy, casual.