DIADORA

The story of Diadora

Diadora. From the Greek dia-dora. That is, to share gifts and honors. Here, literally, is the meaning behind the name of a company that has made sports its DNA. Its long history began in 1948 with an artisan workshop producing mountain boots that, in a short time, established themselves as the best mountain and work boots on the market. In the 1960s, the conversion: Diadora begins to approach the world of sports, with high-quality, cutting-edge garments. In the 1970s it hires champions of great appeal as testimonials: sportsmen of the caliber of Bjorn Borg, Roberto Bettega, Marco Van Basten, and Roberto Baggio become true style icons. And that is how Diadora shoes rightfully enter the Hall of Fame of the most popular sneakers in history. It is an Italian sportswear brand founded in 1948 by Marcello Danieli in Caerano di San Marco, in the province of Treviso. For your sports performance or to complete your style, Diadora offers timeless, iconic and innovative men's and women's shoes.

Men's sneakers with excellent performance

Diadora's men's shoes section includes footwear suitable for every occasion. From sports shoes for use during training, to sneakers for leisure. For those who enjoy challenges to the last sprint, Diadora running shoes will offer cushioning and responsiveness essential to cross any finish line. If a pair of Diadora high or low sneakers will give a touch of casual elegance to those who prefer sportswear style, vintage collectors can't help but appreciate the men's shoes from the Heritage collection, inspired by the sports legends who have worn Diadora. To those who love retro style reinterpreted in a contemporary key, Diadora dedicates the Heritage collection. Iconic men's shoes and sneakers with a vintage flavor, perfect to complete your urban chic outfit. The passion for retro has also infected fans of men's vintage sneakers and allowed memorable models such as Diadora Equipe, to return in all their glory. The Diadora Heritage collection offers retro-inspired running, tennis, and basketball shoes, revisited in striking men's sneakers with details that enhance their exceptional timeliness. Footwear dedicated to those who appreciate the values of yesteryear, such as simplicity, authenticity and quality, but without giving up the advantages of modern footwear technology and the latest fashion trends. Diadora Heritage men's vintage shoes are made from the finest materials, finished with distinctive effects and workmanship and declined in a range of irresistible color combinations. Let yourself be won over by the vibrant energy of these men's vintage sneakers. The only problem will be choosing.

Women's sneakers with great comfort

Diadora's women's shoes feature iconic designs and innovative technologies that maximize your sports performance without sacrificing style. Whether you plan to use them for sports, going to the gym, or simply to complete your favorite outfit, Diadora women's sports shoes will give your feet a glamorous touch without sacrificing comfort and quality. If you have a penchant for long distances, the lightweight and flexible running shoes will win you over from the very first steps, while the advanced technologies of the tennis shoes will allow you to push your game to the max, dominating on any type of terrain. And for the more fashionable, there are the shoes from the Heritage collection: high or low sneakers, for women or girls that will know how to seduce you with their irresistible retro flavor. Try pairing them with a tulle skirt: the sporty-chic effect is assured both in spring and fall. To those who love retro style reinterpreted in a contemporary key, Diadora dedicates the Heritage collection. Stylish women's iconic shoes and sneakers with a vintage flavor, perfect to complete your urban chic outfit. Today it's hard to find a woman who wouldn't put retro-flavored sneakers among the must-have items in her closet. With the Heritage collection Diadora offers a wonderful series of vintage sneakers for women, able to combine suggestions of other times with an attention to detail that enhances their prestige. From the materials, to the special treatments, to the elegant patterns, no detail is left to chance. Finally, you can show them off with skirts and leggings as well, for a modern, out-of-the-box style also adopted by many celebrities.

Quality, design and innovation

Diadora has a strong presence in the world of sports and has sponsored numerous soccer, rugby and athletics teams. The company was also chosen as the official sportswear supplier for the 1988 Olympic Games in Seoul. Diadora has a strong commitment to sustainability and corporate social responsibility. The company uses environmentally friendly materials and promotes environmental awareness through its sustainable product line. In summary, Diadora is an Italian footwear and sportswear brand known for its focus on quality, design and innovation. Through its cutting-edge technologies and collaboration with designers and fashion brands, Diadora has become a popular brand among athletes and sports enthusiasts. With its commitment to sustainability and corporate social responsibility, Diadora is also a popular brand among those looking for ethical and sustainable products. If you are looking for high-quality, innovative sports footwear and apparel, Diadora is the right brand for you.