UGG

The story of Ugg

In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. Because of his Australian roots, he has a real passion for sheepskin and is convinced that he will be able to pass it on to the world. It's the mid-1980s, and the UGG brand has become a symbol of Southern California's laid-back culture, thanks to a widespread presence in surf stores all along the state's coast. At the turn of the millennium, UGG swept the New York fashion world, evolving from boots and slippers to elegant luxury designs that invaded the pages of Vogue. September 2013 marks the 35th anniversary of UGG's landing in the United States. To commemorate the significant anniversary, UGG launches the '78 capsule collection and kicks off global celebrations, inspired by the surf culture of the 1970s.

It's not just about comfort

Starting with premium sheepskin, fine leather, and industry-leading technology, all materials are carefully selected and artfully crafted with extreme precision. They create a blend of tradition, unmistakable fit experience, and West Coast style to evoke the relaxed, casual glamour of California. They use only the world's finest premium inverted sheepskin, subjecting it to a lengthy process to ensure the exclusive UGG Experience. They always maintain strict standards for animal welfare and transparent sourcing. Ugg boots are famous for their softness, lightness and comfort, thanks to the presence of sheep fur inside the sock. But the quality of Ugg products is not just limited to comfort: the sheepskin used in the production of the boots is of the highest quality, ensuring strength and durability that are appreciated by customers all over the world.

In the mood for a stylish pair of shoes?

Men's and women's Uggs are now an international trend, a fashionable item that can easily be dressed up all year round for a look that is always irresistible. A rich collection of Uggs, perfect for all tastes and needs. In fact, Ugg men's and women's shoes feature sheepskin lining, which is extremely comfortable and ideal for giving the foot the ideal temperature in every situation. The design of Ugg shoes, reminiscent of boots, has allowed these shoes to cross the borders of Australia and California to conquer the tastes of those looking for a shoe with an original style and at the same time comfortable. Thanks also to several exceptional testimonials and VIPs who have made them one of the most popular footwear, today Ugg shoes, have become a real must-have for one's look. You can wear them with a pair of tight jeans for an eye-catching and comfortable outfit for fall and winter. On the other hand, if you prefer a more spring-flavored look, we suggest you go for the colorful models to match your leggings. Uggs for men and women, are extremely versatile, and represent a practical casual chic alternative to a pair of sneakers, to wear a shoe with unmistakable lines, warm and irresistible on your feet. The UGG collection is synonymous with quality, trendy style and innovation. Ankle boots with fur, a real cuddle during the cold months.

Materials and colors always on the move

Ugg is also committed to environmental and social sustainability initiatives. In fact, the brand has set itself the goal of reducing its environmental impact and promoting sustainability throughout the production chain, from the choice of materials to the reduction of waste and CO2 emissions. In addition, Ugg supports numerous solidarity initiatives, such as its collaboration with the nonprofit organization "Zakat Foundation," which works to support communities in need around the world. In summary, Ugg is a high-quality footwear and accessories brand characterized by its unique and recognizable design, the comfort of its products, and its commitment to environmental and social sustainability. If you are looking for high-quality shoes and accessories that allow you to express your style in an authentic and original way, Ugg is the brand for you.