ANIYE BY

The story of Aniye By

Aniye By is one of the youngest and most innovative women's clothing brands on the market, which from small Carpi is gaining success and positive opinions from the younger generation and many influencers. To the rhythm of music, the brand founded in 2000 by Alessandra Marchi focuses on a style all its own, made of revisitations of vintage and apparently out-of-fashion garments, but presented in a modern and versatile key, to create chic but at the same time contemporary looks. A made in Italy company that does not give up the quality and traditions that have made Italian fashion great, but manages to keep up with the times and interpret trends. Aniye By's clothing line stands out for its eye-catching and fresh design. Passionate about travel, it is thanks to the wandering of the soul that the creative director has made the experience of discovering new lands the strong point of the brand she defines as "re-vintage." Classic garments that have gone down in history are reinterpreted by the designer with a modern contemporary twist. Sporty, rock, punk, romantic garments are mixed in completely innovative outfits.

At one with the world of music

It was thanks to her observant and scrutinizing spirit that the designer focused in her mind places and figures that later became a source of inspiration in the collections she created. Fascinating, elegant and mysterious women dress the energetic materials and prints created by the brand. Therefore, her ideal woman plays with irony, appropriates it and uses it to enchant anyone who looks at her. This is the case of the Hen sweatshirt that depicts the writing emerging from a background made of many roosters or the crop top with ruffled ruffles or even the lace chemise with ruffles. Rivers and rivers of tulle have made the brand famous. Skirts and dresses in mini versions bloom above the fabric's refined flounces. And again, lace plumette dresses with petticoats and feathers applied on the armholes contour the panorama of Aniye By's creations. Bright colors boldly mixed together break the canons of classic fashion and are twisted to give free rein to creativity and grit. Exclusive and trendy lines, colorful prints, chiffon dresses and long trainings are the hallmarks of Aniye By. Balancing games that seem to be poised between romantic soul and 1980s rock resolve tell of high-waisted models, emphasized shoulders, animalier inserts, feathers and sequins. Aniye By offers a wide range of products, ranging from t-shirts, shirts, sweatshirts, jackets, skirts and pants to accessories such as bags, belts and jewelry. All of the brand's products feature unique and original designs, combining contemporary style and references to different eras of fashion history. One of the hallmarks of Aniye By is the attention to detail: each garment is made with great attention to the finishing touches and the quality of the fabrics, to guarantee the customer a product of the highest level. In addition, the brand stands out for its use of sustainable materials and its focus on environmental sustainability, an increasingly important aspect in the fashion world. The Aniye By collections follow the canons of fashion, combining impalpable fabrics with soft, ironic sweatshirts featuring comic book characters. Spring-summer turns on color with graceful chiffon long dresses that take advantage of a vibrant color palette in shades of orange, powder pink, and bright red. Protagonists of the romantic gowns are floral patterns, ending in lacey borders, precious laces reminiscent of a style of yesteryear. Patterns of red polka dots on a white background, openwork blouses to match with jeans with a frayed effect, all this is Aniye By and it tastes like fashion and trend. The line of sparkling, youthful, vivacious and cheerful garments conquers all young women, her clothes thus become a must-have to own and wear with charm, to create a trendy and fashionable style. Aniye By pays attention to the high quality of fabrics, tailored cut that wraps the physiognomy and slims the figure, loves precision details and impeccable finishing, for an amazing and chic result.

The trends of the moment in an original and innovative way

Aniye By has also won many fans thanks to her ability to interpret the trends of the moment in an original way. Designer Alessandra Marchi has a keen eye for what's new in the fashion world, but she always manages to reinterpret them in a personal way, creating unique and inimitable garments. But Aniye By is not only fashion: the brand also stands out for its social commitment. In fact, the brand has launched numerous solidarity initiatives, including a collaboration with the non-profit association "Save the Children," with which it has created a collection of t-shirts whose proceeds were donated to charity. In conclusion, Aniye By represents one of the most interesting realities of the Italian fashion scene, thanks to its creativity, its attention to quality and sustainability, and its social commitment. If you are looking for unique and original clothing items that allow you to express your personality and style in an authentic way, Aniye By is the brand for you.