BLAUER

Blauer's history

Founded in Boston by Louis Blauer in 1936, the company began producing its garments in the 1950s. The light gray waterproof jacket he developed was soon adopted by the army, marines and air force. Research into materials, solutions and cuts for both men's and women's garments led the company to be universally recognized as the best manufacturer of uniforms for the public services. It maintains this leadership position today. In 2001, Italian fashion holding company FGF Industry signed a licensing agreement with Blauer to introduce the brand to the fashion market. Blauer 's DNA lies in its ability to combine the functionality and durability required of work uniforms with modern, urban style. Each Blauer garment is designed to last and withstand the most extreme conditions, without sacrificing aesthetics.

Streetwear fashion icon

Blauer's collection includes jackets, pants, sweatshirts, t-shirts, accessories, and technical clothing for motorcyclists, all featuring the brand's essential, bold style. The materials used are of the highest quality, such as leather, nylon and Gore-Tex, to ensure durability and waterproofing. The police cruiser jacket, a Blauer classic, is the original American police jacket. The original inspiration for the cruiser jacket came from the union of two military jackets: the bomber and motorcycle jackets, revised and adapted to the needs of the police. The fashion version of the police jacket, which renews fit and details. It is made of taslan, the famous high-performance fabric with windproof and waterproof properties. The signature leather jackets fully embody the nature of Blauer through research, choice of materials and new treatments. The bomber jacket, the four-pocket, and the timeless motorcycle cop jacket; all are authentic and bold with a contemporary twist. Soft, warm, technical: Blauer's down jackets stay true to the DNA of the American brand by combining materials, fabrics such as garment-dyed nylon with taslan. Breathable, heat-insulating down jackets alternate between real down and sustainable down. Blauer men's down jackets stand out among all of them for their unprecedented aesthetics and quality. Indeed, their essential features are comfort, design, versatility and warmth. The Blauer men's collection is designed for the determined and confident, with garments suitable for every occasion. Men's jackets are offered in different models and colors, in matte or shiny nylon, in combinations of zipper or button closures, in hooded or unhooded variants, for casual and sporty or refined and elegant looks. Blauer USA, has made a rich range of men's jackets and vests. Without a doubt the most authentic soul of Blauer USA is the leather jacket. A true cornerstone, an indispensable piece of Blauer's history, present and future. A men's jacket that over the years has maintained its identity intact and strong, and precisely for this reason in the various seasons it cannot be overturned but from time to time renewed in full respect of continuity. One of the pleasures in any season is to slip on a light jacket and go out, with the certainty of having a well-groomed and trendy look. Blauer USA has created an articulated range of men's sport jackets for all tastes and needs, dedicated to those who like to dress with a hint of sportiness. The latest is the police model jacket, inspired by the uniforms worn by the American police corps, which is confirmed as the brand's iconic model. Blauer's women's line, on the other hand, features jackets, parkas, pants and accessories with a feminine and contemporary style, perfect for those seeking urban and functional clothing. Blauer's women's line features bright colors, soft fabrics and elegant details.

Functionality, quality and urban style

Blauer is also known for its focus on motorcyclist safety. Blauer's motorcycle line includes jackets, pants and accessories designed specifically to provide maximum protection while riding, thanks to durable materials and internal protectors. In addition to clothing, Blauer also offers a wide range of accessories, such as backpacks, bags, belts and footwear. All accessories feature the brand's urban and functional style and are made from high-quality materials. Blauer has won numerous awards over the years, including the "Best in Show" award at the Pitti Uomo international trade show in Florence in 2015. The brand has also been chosen by numerous personalities from the entertainment and sports worlds for its unique style and focus on functionality. In summary, Blauer is a brand that combines the functionality and durability required of work uniforms with modern, urban style. With its focus on quality materials and contemporary style, Blauer has become an icon of streetwear fashion and a benchmark for those seeking functional and fashionable clothing.