DONDUP

Experimentation, craftsmanship and Made in Italy.

Dondup, an Italian brand founded in 1999 by Massimo Berloni and Manuela Mariotti, is recognized for its experimentation, craftsmanship and Made in Marche essence. The originality of the Dondup brand, combined with its timeless elegance, makes it a unique choice in the contemporary fashion scene. Dondup's philosophy is based on the idea that everyone is equal, regardless of race, color or faith. The Dondup brand, creates collections with an open and universal approach, aimed at a borderless urban tribe that embraces the key values of denim culture: originality, authenticity and innovative spirit.

Denim at the heart of the Dondup offering

Denim has always been at the heart of Dondup's offer, which sees in it a true consumer-oriented vocation, sustainability, quality and style. Every pair of Dondup men's and women's jeans, from skinny to slim fit, regular and carrot fit models, is an iconic and timeless garment with an urban and contemporary attitude. The Dondup men's and women's "Northern Lights" collections are inspired by the frozen expanses of Alaska and Canada, via the Pacific Ocean. The customs of indigenous communities, such as the Inuit, Nessy and Yupik, influence the choice of materials and treatments used in the collection's garments. The Dondup men's and women's collections enhance Made in Italy through a modern and cosmopolitan vision, transferring the attention to detail typical of Haute Couture to the world of ready-to-wear. This combination of traditional craftsmanship and international style makes the brand a benchmark in the fashion industry.

Knitwear and t-shirts: sophistication and simplicity

Dondup's collection of knitwear and t-shirts for men and women combines sophistication and simplicity in classic and casual garments. The line includes must-haves from men's and women's wardrobes, such as the iconic wool sweaters, sweatshirts, and t-shirts, which are renewed each season with styles that are comfortable, versatile, and easy to match. Dondup's collection of women's and men's t-shirts, sweaters and sweaters is characterized by sophistication and glamour. Sweatshirts and t-shirts are perfect for any occasion, offering classic and casual pieces that are easy to match with iconic Dondup jeans.

Jeans: elegance and comfort

Dondup's denim soul finds maximum expression in the women's and men's jeans collection, which offers iconic styles such as stretch skinnies and flared bootcuts. These key garments of the women's and men's wardrobe are made to be worn in every daily context, with the attention to detail that is synonymous with excellence.

Synonymous with innovation, quality and research

Innovation, quality and constant research make Dondup one of the most interesting players in the contemporary fashion scene. Dondup women's and men's collections are an expression of the brand's unmistakable character, where comfort and style come together in unique and trendy creations. Dondup women's and men's garments are designed to offer versatility and adaptability to different occasions, both casual and formal. The result is timeless collections marked by effortless elegance in pure Dondup style. The variety of styles and attention to detail allow for the creation of personalized outfits in line with the needs of those who choose to wear the brand.