WOOLRICH

The Woolrich story: from tradition to innovation

Woolrich is a brand that was founded in 1830 in Pennsylvania with the aim of dressing outdoor enthusiasts and offering durable, quality garments. Throughout the years, Woolrich has maintained its connection to tradition and origins, innovating and improving its products through the use of state-of-the-art materials and manufacturing techniques, respecting the environment and promoting ethical business practices. Woolrich products are designed to be worn in both everyday life and outdoor adventures in natural and urban environments. The brand offers comfortable, practical, quality garments that are ideal for tackling different situations and weather conditions with style and personality. Woolrich wants to inspire its customers to see the world their way, through a brand and product that matches their ambitions.

Icons of style and innovation

Woolrich collections are characterized by pure, unobtrusive, and consistent designs that allow for enduring patterns that are always current, season after season. The functional approach to product purpose inspires the use of the most advanced materials and innovative manufacturing techniques, making Woolrich garments fit to brave the elements and ensure comfort and protection in every situation. Throughout its history, Woolrich has created a number of designs that have become true icons of style and innovation. These include the Buffalo Check pattern, a symbol of American style and workwear since its first appearance, and the Arctic Parka, designed in the 1970s for workers engaged in the construction of the Trans-Alaska Pipeline System, where daily maximum temperatures reached 40 degrees below zero. These garments, still appreciated and recognizable today, are a testament to Woolrich's ability to combine functionality, durability and style.

Discreet aesthetics and fashionable durability

Woolrich collections offer a wide range of products from clothing to various accessories, for men, women and children. In addition to the famous parkas, Woolrich offers jackets, coats, sweaters, sweatshirts, pants, skirts and dresses, all made from high-quality materials and innovative designs. Woolrich accessories, such as scarves, hats, gloves and socks, complete the brand's offerings, allowing you to create a coordinated and distinctive look.

Technological fabrics and eco-sustainable materials

Woolrich is always focused on innovation and the use of technological materials and fabrics that enhance the performance of its garments. These include Gore-Tex, a waterproof and breathable fabric that is ideal for protection from the elements, and PrimaLoft, a high-performance synthetic thermal padding that is lightweight and compressible. Woolrich is also committed to the use of eco-sustainable materials, such as Tencel, a plant-derived fiber made from wood cellulose, and organic cotton, grown without the use of pesticides and harmful chemicals.Looking to the future, Woolrich is determined to continue its commitment to the environment and innovation, with the goal of further reducing the ecological impact of its products and production processes. Planned initiatives include researching new eco-friendly materials, improving the energy efficiency of its factories and adopting global social responsibility policies.