HOKA

The company was founded by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees, in 2009, when they sought to design a shoe that would allow them to run downhill faster and created a model with an oversize sole that had more cushioning than other running shoes at the time. The shoes were named after the Māori language phrase loosely meaning "to fly above the earth." The shoes were initially popular with ultramarathon runners due to their improved cushioning and inherent stability; however, they quickly gained popularity among other runners for offering maximum cushioning and minimal weight. The brand's original models with the highest cushioning are now accompanied in the HOKA range by lighter shoes that retain much of the brand's signature cushioning, and even lightweight training and running shoes and track spikes. HOKA was acquired on April 1, 2013 by Deckers Brands, the parent company of UGG , Teva and other footwear brands. The company sponsors a variety of professional runners; its first athletes were primarily trail-ultra runners, but their list has expanded to include several track and field, triathlon, and road running athletes. HOKA also has long-term sponsorship agreements with professional training groups Northern Arizona Elite, based in Flagstaff, Arizona; and the Aggies Running Club, based in California. HOKA is also the former sponsor of the New Jersey New York Track Club. HOKA's goal is to motivate people to get active. We want to empower all athletes to act fearlessly and creatively, to move forward with purpose and passion, and to always have a mindset of innovation and unconventional thinking. They devise new solutions, bold and unpredictable, suitable for any type of athlete. They aim to give a voice to those who have none and provide access to running, hiking, fitness and other outdoor activities. They believe that every person is an athlete. And whatever way you find joy in physical activity, HOKA will support you. Wearing HOKA is a feeling unlike any other. Superior cushioning and a carefully designed midsole ensure a smooth, soft and efficient wearing experience. In 2020, they have promised to take steps to eradicate racism from our industry and society and to become a more inclusive company. Please know that in order to deliver on the promise of fostering a world of athletes who can fly, it will take long-term commitment, tremendous humility and introspection, and your help in confronting us with responsibility. ONE ONE ELEVON. Belonging to the Vanquish 2 family of which it is an ideal evolution, the Elevon is part of the new Fly collection, a product designed to get the most out of running. Of immediate note is the midsole equipped with the latest ProflyTM technology, with dual density for soft heel support and forefoot thrust. ONE ONE CIFTON. Maximum propulsion in the stride, comfort, stable and fluid fit, all this just to start describing a model of athletic footwear made to devour the road and forget fatigue. The EVA midsole provides incredible cushioning, the upper is wrap-around and breathable, while the Flat-Waisted concept offers to finish excellent grip and stability. ONE BONDI. Definitely the model with the highest cushioning coefficient ever produced by Hoka. Suitable for road running, particularly over long distances, to ease the stride by balancing the weight and making the movement smoother. From asphalt to gravel, the incredibly thick midsole allows you to grind out miles without feeling fatigue, returning energy with every step. The fit system wraps around the foot without compressing it but providing adequate support and stability. The breathable upper, thanks to the heat-sealed inserts, also helps regulate the internal temperature for a comfortable and pleasant experience. When wearing it, there is a perception of control with a remarkable lightweight ratio.