5 PREVIEW

Started in 2008 by a Swedish designer, the 5preview brand has become so popular year after year that it has quickly transformed its collection, initially consisting of only five tees, into a range of one hundred and fifty pieces for women, men, and children. Built on a backbone of a do-it-yourself feeling focused on style, simplicity and quality. Strong color contrasts, graphics and slogans with an irreverent spirit, relaxed silhouettes that go along with the movements: the 5Preview brand offers young and fresh clothing designed for today's dynamic and rebellious girl. Logos are, by their very nature, the most recognizable things in the world, stereotypical references to ideas, events, characters and, of course, brands. There are those who take them seriously (perhaps too seriously), becoming addicted to them; others, on the other hand, make fun of them by playing with them, distorting them and, despite intervening graphically on them, they always remain easily distinguishable. The 5preview brand really makes fun of them, decontextualizing them in a hilarious way. It first mirrors them, distorts them or modifies the words within their lettering (if this is present), then blows them out of proportion and roughly prints them on white, black or gray T-shirts. He leverages many people's obsession with brands by blatantly ironizing them while simultaneously building his own image through this mechanism. The style chosen by designer Martensson for his 5Preview collections, in fact, fits perfectly with the sporty-chic fashion that has been making trend-following girls and boys fall in love for a little over a year now. Maxi tees with prints, crop tops with lettering, hoodies, palazzo pants and pleated skirts are 5Preview's workhorses: the common thread remains black and white, recurring colors in most of the collections. Cavour No. 221 Rome and 5Preview, are the most frequent prints on crop tops, maxi dresses, sweatshirts and t-shirts that populate the collections. 5Preview women's clothing is oversize: so forget about tight T-shirts and pullovers that emphasize the silhouette. In fact, 5Preview fashion, prefers loose-fitting garments that are comfortable and perfect on every physique. There is also no shortage of animal prints, numbers and other lettering that make the collections witty and youthful. Black and white remain the most popular colors, in keeping with the 5Preview tradition born precisely with these two colors alone, alongside which we often also find gray, blue and red. 5Preview women's skirts and pants from the over style. Women's pants are, in fact, almost all dark, palazzo or pleated, in any case comfortable: glamorous, comfortable and fashionable. Skirts are mostly below the knee or even longer, there is no shortage of transparencies and pleats. Still widely used is faux leather that manages to transform simple leggings into fashionable garments. Strong color contrasts, graphics and slogans with an irreverent spirit, relaxed silhouettes that go along with the movements: the 5Preview brand offers young and fresh clothing designed for today's dynamic and rebellious girl. Choose from loose, loose pants, sweaters and sweatshirts with a street attitude, not forgetting sporty-chic dresses and bags, perfect from morning to night.