ACUPUNCTURE

From birth to streetwear icon

The Acupuncture brand was founded in England in 1993 by Phil De Mesquita and designer Nikos Nicholaou in London's Soho district. Initially conceived as a store, Acupuncture turned into a social center and later into a place of expression for creative souls. In this way, the brand became one of the most iconic independent streetwear brands born in London in the 1990s. The brand's focus quickly turned to sneakers, characterized by the iconic "A" inscribed in the circle, an anarchic symbol adopted as an expression of a rebellious, multifaceted and irreverent vision. This distinctive detail is the common thread that unites Acupuncture's different creations.

Between provocation and logomania

Acupuncture sneakers have undergone many variations over time, but they share strongly recognizable details and an irreverent taste, hovering between logomania and provocation. They alternate between models with bright colors, asymmetrical closures, crisscrossed straps, reflective details, and XXL soles. Silhouettes are often edged with stud-like embossing, adding further personality to the footwear. Acupuncture sneakers are made of a patchwork of technical and natural materials, including nubuck, calf leather, and nylon mesh. The circled "A" symbol is always present, recognizable but discreet at the same time. Even the lace-ups and combat boots, in brushed leather and branded with the ever-present circled "A," are striking with their grooved carrarmate para and contrasting rubber toe cap.

Symbol of universality and expression

Acupuncture T-shirts are another key brand element, a symbol of universality and expression. They are adorned with eye-catching graphics, from teddy bears to insolent lettering, via multicolored tartan on a red base and intricate plots of signs and illustrations borrowed from old flyers and music albums. These details dot a number of streetwear staples.

The trend of the moment

The Nyu slide Acupuncture flip-flops are another flagship product of the brand, extremely versatile and driven by an irreverent and meticulously detailed style. Featuring flamboyant uppers made of calfskin leather and lycra neoprene, these slippers feature a contrasting sole composed of a Phylon midsole and rubber outsole etched with a Brick pattern.

Acupuncture and collaboration with artists

Over the years, Acupuncture has expanded its offerings by collaborating with artists and designers, thus helping to further solidify its status as a landmark streetwear brand. These collaborations have led to the creation of limited editions and exclusive capsule collections, in which the artists' talents merge with the brand's signature style, resulting in unique and sought-after garments. Aware of the environmental and social challenges of our time, Acupuncture is working to make its production process more sustainable and responsible. The brand is committed to using eco-friendly materials and working with ethical suppliers, while also promoting social responsibility initiatives within its community. Acupuncture is determined to continue to be a benchmark in streetwear, without abandoning the values of sustainability and responsibility that characterize the fashion world of the 21st century.