DICKIES

The story of a workwear icon

The history of Dickies has its roots in 1918, when C.N. Williamson and Colonel E. E. Dickie founded their first workwear store, "U.S. Overall Company," in Texas. In 1922, the Williamson family bought all the shares in the company and renamed it the "Williamson Dickie Manufacturing Company." Since then, Dickies has become one of the leading companies in workwear and streetwear fashion, thanks to its ability to combine quality, practicality and unmistakable style. During World War II, Dickies was chosen as the official supplier of all U.S. Army uniforms. Taking advantage of this important economic opportunity, the company decided to diversify production and began manufacturing different types of work clothes. Because of their focus on quality and fashion, Dickies products were soon adopted in everyday life as well as work.

Revolutionary innovations and manufacturing techniques

Dickies has always focused on innovation, introducing cutting-edge manufacturing techniques over time, such as "hidden" seams, which are useful in preventing tears and ensuring greater strength. This constant commitment to research and development enabled Dickies to become a world leader in workwear in 1950 and expand throughout the Americas.

The legendary pant and brand legend

In 1926, the Dickies brand launched its iconic pant, which has remained unchanged over time in both cut and material quality. Today, Dickies men's and women's pants and shirts are considered legendary in the American fashion world and have been worn by thousands of artists, not only as sponsors, but voluntarily, because they are appreciated for their authentic and distinctive style.

The essence of the brand: pure, hardcore streetwear

Dickies is synonymous with pure, tough streetwear, ideal for those who love a casual, unmistakable style. The brand offers a wide range of products, from hats to shirts, from denim overalls to sweatshirts and pants, suitable for a thousand occasions of use, from car maintenance to days out in the country and city outings with friends. Those who love a unique style and don't want to go unnoticed will surely appreciate Dickies men's and women's garments, synonymous with quality and personality since 1918.

Versatility and combinations for every taste

The Dickies men's and women's collection offers versatile garments that are ideal for all kinds of combinations, catering to different tastes and needs. You can wear a simple white T-shirt with denim overalls for a timeless work look, or pair a red or green plaid shirt with your new Dickies signature jeans. In addition, the beanies featured in the collection are the perfect accessory to add an ever-trendy touch of style to your casual look. In conclusion, the Dickies brand is the brand that, thanks to its long history and ability to innovate, has been able to win the hearts of fashion and streetwear enthusiasts around the world, while always maintaining the unmistakable quality and style that sets it apart.