DIXIE

Dixie is the most famous Florentine ready-to-wear fashion brand, known and loved all over the world for its proposals of refined, retro-inspired garments, dedicated to an authentic, unconventional woman, with a feminine look that pays attention to detail. The quality is guaranteed by the all-Italian production, the speed by the fast-fashion model: this is how Dixie, founded in the late 1980s by Massimo Frosini and Gianni Guastella, is now known internationally, also following the acquisition in 2014 by Imperial Group and the opening of new, exciting scenarios. The selection of branded products is constantly increasing: in our boutiques you can buy not only clothing but also bijoux and accessories that are always new, always unique! The stylistic-productive headquarters of the brand is in Signa, in the province of Florence, next to one of the most important inlets of Italian fast fashion: the Macrolotto of Prato. The strategic location makes it possible to optimize and thus greatly reduce normal production timelines, guaranteeing a cycle of only 10 days between prototype conception to the actual release of the finished product on the market.