ICEBERG

Italian clothing brand. In 1974 Giuliana Gerani, already the founder in the 1960s together with her husband Silvio of the Gilmar group, designed and created a new brand: Iceberg. The brand represents an excellent synthesis of comfort and elegance, offering clothing that can be defined as sportswear, with garments at the forefront of technological innovation in workmanship and materials. Almost instant notoriety comes mainly from the use of graphics that use Warner Brothers comic book characters and thus refer to a colorful pop world. In 1995 the brand debuted on the Milan catwalks; Iceberg is sold worldwide, including in single-brand boutiques. The widespread diffusion of Iceberg's collections is possible mainly thanks to a sales network with its own showrooms in many capital cities. Today Iceberg is a young total look for men and women. Alongside clothing, complete lines of licensed accessories: perfumes, eyewear, leather goods, shoes, home china, ties and watches. Beginning business as knitwear, Iceberg established itself over time as one of the first companies to offer sportswear that is always elegant and fashionable. Iceberg, a brand now renowned for its sophisticated and impressive style. The choice of the name is indeed a happy one: on the one hand it evokes the crystalline hardness of ice, similar to that of diamonds, and on the other it gives off an idea of eternity, similar to the silent persistence of great glaciers. Maybe you don't want to feel like a dame all the time; like all girls, you sometimes like to look sporty and easygoing, sporting simple but far from sloppy clothing. Don't worry: the designers at Iceberg have created varied and versatile designs, just with the needs of ordinary people and their desire for simplicity in mind. Iceberg sneakers and sports shoes are designed for a comfortable, clean look, made of jeans and sweatshirts rather than expensive silk dresses. The Iceberg beachwear collaboration focuses on the development, production, and worldwide distribution of the swimwear and beachwear line and directly involves creative director James Long, who conceives the men's and women's offerings. The men's collection encapsulates the Iceberg aesthetic in a range of boxers, briefs and garments. Minimal models flank more whimsical proposals, often featuring the usual all-over prints. Logomania is juxtaposed with patterns such as Safari, which reinterprets the camouflage color scheme, and Xtreme street. Coordinating terrycloth beach towels complete the collection. Women's proposals, on the other hand, include one-piece and modular swimsuits and even some cover-ups. Solid-color garments alternate with vibrant prints such as Sistine, which ironically reimagines the famous Sistine Chapel frescoed by Michelangelo. Maxi and micro logos decorate women's beachwear.