LACOSTE

Brand history and philosophy

Lacoste is a French brand founded in 1933 by tennis player René Lacoste, who decided to create a line of sportswear that would meet the needs of tennis players at the time. The brand's logo, the famous crocodile, was inspired by the nickname given to him by journalists during a tennis match. Since then, Lacoste has evolved into a high-quality casual wear brand known worldwide for its timeless elegance. The Lacoste brand philosophy is based on four pillars: authenticity, elegance, sportiness and simplicity. Each Lacoste garment is designed to last, with high-quality materials and attention to detail.

The perfect blend of elegance and sportiness

Lacoste is famous for its men's polo shirt line, which was created to meet the needs of sportsmen but quickly became an icon of casual style. The Lacoste men's polo shirt features a sleek cut, high-quality fabric, and the famous crocodile embroidered on the chest. But Lacoste is not just polo shirts: the brand offers a wide range of casual clothing for men, women and children. From t-shirts and sweaters to shirts and pants, each garment features understated and elegant designs, always fashionable colors, and high-quality fabrics. The Lacoste men's look is perfect for those who want to combine sportiness and elegance in every occasion.

The essence of casual chic style

Lacoste men's shoes represent the essence of the brand's casual chic style. From classic loafers to sneakers, each model features a clean, elegant design with refined details and high-quality materials. Lacoste men's sneakers are a must-have for those who love casual chic style, perfect to complete a sporty outfit or to give a touch of style to a more formal look. But Lacoste is not just sneakers: the brand also offers a wide selection of loafers, sneakers and boat shoes, all featuring the same understated and elegant design that distinguishes the entire brand.

A brand committed to sustainability

Technological innovation is an important value for Lacoste, which recently unveiled a clothing collection made from sustainable and recycled fabrics. Thanks to this eco-friendly choice, the brand has positioned itself as a leader in sustainable fashion, demonstrating a strong concern for the planet and its preservation. In conclusion, Lacoste is a world-renowned brand that has always stood out for its understated elegance and attention to quality materials. Its history is linked to the world of tennis, but its style and sophistication have made it a benchmark in other areas of fashion as well. With its strong focus on sustainability and social responsibility, the Lacoste menswear brand stands as an example of how fashion can be an ethical and environmentally friendly industry.