LIU JO

The creative philosophy reflects a vision, which is not mere aesthetic elaboration, but a deeper and more intimate exploration of each person's unique and instinctive strength, personality and beauty. They work with enthusiasm to propose contemporary and inspiring creations, characterized by a glamorous style and an all-Italian boldness that invites women and men to mix and match garments to express their personality and physicality in a free and seductive way. From its origins in one of the districts of excellence of Made in Italy clothing to its establishment as an internationally recognized premium Italian fashion brand with a capillary network of stores worldwide, Liu Jo has written year after year the chapters of a story that over time has become a true entrepreneurial philosophy, conceived from a vision of contemporary man. From an intuition of Marco and Vannis Marchi, Liu Jo was born with its first lines. The brand's growth path is first established through the multibrand channel and then, with further consolidation, through the monobrand channel in Italy and abroad. The Liu Jo stylistic project evolves towards the construction of a complete total look, the natural development of a brand born to enhance its shapes. Accessories lines are born, collections dedicated to the kidswear world and the first licenses are signed: the brand evolves from a lifestyle perspective, to respond to the interests and aspirations of an increasingly loyal community. Communication evolves toward a brand narrative punctuated by major campaigns that see directors, photographers, and iconic names in international fashion authentically capture the values of empowerment and self-confidence. Toward a new future, conquering an increasingly international landscape. Challenge after challenge, the business model evolves toward a strategy that favors flexible and contemporary models. In an increasingly connected world, being dynamic is the rule of every day. Liu Jo aims not only at digital innovation, with an always-on communication that further strengthens the bond with both its consumer and business customers, but also at offering increasingly complete collections, enriched throughout the season by garments and accessories in step with trends. Ethics and aesthetics are two essential values that inspire Liu Jo's style and vision by nurturing a constant union between product elegance and that of thought. From this union was born #BetterTogether, the sustainability manifesto that places respect for the planet and social responsibility at the heart of actions increasingly oriented towards the enhancement of human resources and the development of one's home territory. It is the beginning of a change that starts with small gestures. Because alone you can take a first step, together you can make a difference.