Men's clothing THE NORTH FACE

For a quality wardrobe, he favors natural fibers such as heat-regulating wool (Super 100s), breathable cotton (Pima or Egyptian) and summer linen, integrating water-repellent technical fabrics for outerwear so as to balance comfort, elegance and protection from the elements.

For a balanced look, opt for neutral colors (navy blue, gray, beige) as a base and follow the three-color rule: never use more than three colors in a single outfit. Pair dark shades with light-colored pieces to create contrast, and add a trendy touch with earth tones (brown or forest green) for a modern and professional look.

Casual is usually an informal and comfortable style that relies on everyday garments that are essential in every man's wardrobe. Garments such as jeans, shirts, basic jackets, shorts, chino pants and, of course, sports shoes.

Follow European men's style by focusing on perfect-fitting suits, high-quality footwear, and clever use of layering and accessories for a casual but still polished look.

2026 sees the triumph of eco-friendly denim and vintage-inspired oversized cuts. The main trend is the total denim look (matching shirt and jeans) in dark or "raw" washes. Tailoring details on denim fabric and handcrafted finishes are back in the spotlight, combining the workwear spirit with a more refined and modern aesthetic.