JUST CAVALLI

The Roberto Cavalli Group, controlled by Vision Investment, represents one of the most important Italian companies operating in the fashion, luxury accessories and lifestyle sectors. The Group, which traces its roots back to the 1970s with the creation of the Roberto Cavalli brand by the eponymous designer and entrepreneur, today operates a wide portfolio of internationally established brands in the different segments of high-end offerings. Roberto Cavalli was only 20 years old in 1970 when he launched the company that bears his name in Florence. However, the borders of Tuscany soon began to be a tight fit for the fledgling brand, which quickly established itself on catwalks around the world and in the hearts of fans. First and foremost determining the international success of his creations is Roberto Cavalli's unmistakable stylistic imprint. In the world of the Tuscan designer, elegance and transgression coexist harmoniously: elegant shapes and refined cuts are illuminated by the bright colors and elaborate patterns that have become his trademark over the years. Since 1998, the main brand has been joined by the Just Cavalli signature collection, which brings together all the designer's characteristic flair reworked into accessible, contemporary shapes perfect for enriching a young wardrobe. For nearly half a century, Roberto Cavalli has been among the Made in Italy protagonists who have built the reputation of Italian fashion around the world. In Just Cavalli's signature collections, the garments fully represent the Tuscan designer's flair and sophistication, declined in a way that opens up to everyday life and better meets the needs and tastes of the most demanding fashion lovers. Collections that tell the Just Cavalli style in four steps, taking the essence of the brand and translating its heritage into a contemporary game. Following a single common thread: that of a young, magnetic, irrepressible aesthetic. Entering the sand dimension one discovers the animalier essence of the brand. The Sahara desert, warm and natural earth tones, a feline sensuality. Along with attention-grabbing details for men, with color block eyes and macro logos soaring on garments. Completing the looks are ad hoc accessories that emphasize the sensual and disruptive spirit of the Just Cavalli tribe. Just Cavalli clothes and accessories are the ideal solution for adding a touch of whimsy and color to everyday clothing and enhancing even an informal outfit with the glamour of one of the most prestigious names in Italian high fashion. The bright colors that have made the Cavalli brand famous around the world make its garments a perfect tool for enriching an overly sober outfit with a touch of glamour and flair. This also applies to accessories: a Just Cavalli bag and a pair of oversized sunglasses for women will make even a simple little black dress unforgettable. One of Just Cavalli's summer dresses, on the other hand, looks good even with a pair of simple tasseled earrings. But Just Cavalli is also men's fashion, the right choice for bringing the class and glamour of haute couture into everyday life as well. In the collection designed by Just Cavalli, simple and classic garments such as polo shirts and T-shirts rediscover a new life thanks to the unmistakable taste for colors of the Tuscan master. Everyday clothing opens up to the quality of high fashion. Thanks to the Just Cavalli line, the prestige of a brand that is a symbol of made in Italy is no longer a luxury only for great occasions: style and glamour also conquer the office and disco. For both lines, the mood was sporty-urban, with daywear transitioning seamlessly to evening wear. Animal prints, one of the brand's signatures, were revisited in an optical and abstract key; a floral rose motif was digitally distorted on denim. For men, the logo outlines black leather shirts and city coats, lamé pinstripe suits and biker jackets, while on the women's side, shapes are kept fairly simple, with ruffles injecting a jolt of playful femininity into sexy bustier numbers or trapeze minidresses.